If you offer Botox and dermal fillers, you’re competing in one of the most lucrative — and crowded — aesthetic markets.
Almost every city now has:
Yet some clinics are booked weeks out… while others struggle to fill their schedule.
The difference is not talent.
The difference is marketing system design.
This guide shows you exactly how top-performing clinics consistently attract Botox & filler patients — even in competitive cities.
No theory. No fluff. Only strategies that work.
Before we talk tactics, we must understand behavior.
Most Botox & filler clients:
Your marketing must influence every step.
If even one step is weak, you lose the patient.
Let’s break each down.
If you want predictable growth, you must show up when people search:
This is called local SEO.
Your Google Business Profile is your most powerful local asset.
Must-haves:
This alone can drive dozens of calls per month.
Your website must have pages like:
Each page should include:
Do NOT rely only on a generic “Services” page.
Google heavily weights reviews.
Target:
Simple script:
“Would you mind leaving a Google review mentioning the treatment you received today?”
This works.
SEO is not magic. It’s consistent structure.
SEO traffic:
SEO is slow at first, unstoppable later.
While SEO is building, you should run ads.
Most Botox searches show ads at the top. If you’re not there, you’re invisible.
Platforms:
Avoid broad beauty keywords.
Never send ad traffic to homepage.
Each landing page should:
People respond to offers, not descriptions.
Most cities:
Low budgets struggle.
Botox & fillers are trust-based services.
People fear:
Your job is to reduce fear.
One short video per day beats 10 photos.
Organic social rarely drives large direct bookings.
Its real power:
Social is a conversion amplifier, not main lead source.
Most MedSpa websites are pretty.
Most do not convert.
Pretty ≠ profitable.
Above the fold must include:
“Botox & Dermal Fillers in [City] – Book Your Consultation”
Remove friction.
If booking takes more than 2 clicks, you’re losing patients.
Most clinics lose 30–60% of leads simply due to poor follow-up.
People:
You must follow up.
This alone can double bookings.
High-performing clinics use:
Not one.
Not two.
All five.
This is a system.
These work best for:
Cold traffic Facebook ads for Botox are difficult due to ad policies and buyer intent.
Google Ads converts better for injectables.
Google Ads: 1–2 weeks
SEO: 3–6 months
Social Proof: 1–3 months
Stacking them accelerates everything.
Cheap marketing is expensive.
They:
They don’t chase hacks.
Answer honestly:
If you answered “no” to two or more → growth is being blocked.
Typical mature clinic:
Small improvements create massive revenue jumps.
There is no secret hack.
There is only:
Correct channel + correct structure + consistency.
That combination wins.
At MedSpaMarketing.ca, we specialize in:
We don’t sell packages.
We build growth systems.
Book a free strategy call and we’ll map out exactly how to increase Botox & filler bookings in your city.
.jpg)
